北国の小さな城下町に、明治から続く駅弁屋がある。In a small castle town in the north, there is a station bento maker that has been in business since the Meiji era.看板商品は、地元の川でとれた鮎を甘露煮にした「鮎めし」だ。Its signature product is "ayu rice", made with sweetfish from the local river simmered in a sweet soy glaze.包みを開けると、醤油と山椒の香りがふわりと立ちのぼる。When you open the wrapping, the aroma of soy sauce and sansho pepper gently rises up.この土地ならではの味だと、旅行雑誌にもたびたび紹介されてきた。It has often been featured in travel magazines as a flavour unique to the area.
五代目の由紀が店を継いで最初に悩んだのは、弁当を包む掛け紙だった。When Yuki took over as the fifth generation, the first thing she agonised over was the paper wrapper for the bento.祖父の代から使っている図案は、墨一色で城と川を描いただけの素朴なものだ。The design, in use since her grandfather's time, was a simple one showing just the castle and the river in black ink.デザイン会社に勤める友人は「今どき地味すぎる」と言って、色鮮やかな新しい案をいくつも作ってくれた。A friend who worked at a design company said it was "far too plain for these days" and came up with several colourful new designs.由紀自身も、若い客を呼び込むには新しさが必要だと感じていた。Yuki herself felt something new was needed to draw in younger customers.
由紀はそのうちの一つを採用し、春の観光シーズンに合わせて売り出した。Yuki chose one of them and launched it in time for the spring tourist season.テレビで紹介されたとあって、最初の週は駅の売店に行列ができた。Since it had been featured on television, there were queues at the station kiosk in the first week.ところが、ひと月もすると、客から手紙が届くようになった。After a month or so, however, letters started arriving from customers.
「昔の掛け紙は、もうないのですか。」"Is the old wrapper no longer available?"差出人の多くは、この町を離れて暮らす人たちだった。Most of the senders were people who lived away from the town.ある人は、上京する日に母親が買ってくれた弁当の包みを、今も手帳に挟んでいると書いていた。One wrote that they still kept, tucked in their diary, the wrapper from the bento their mother bought them the day they left for Tokyo.別の人は、帰省のたびに集めた掛け紙を、額に入れて飾っているという。Another said they had framed the wrappers collected on each trip home and put them on display.
由紀は倉庫の奥から、昔の版木を引っぱり出した。Yuki dug the old woodblock out from the back of the storeroom.よく見ると、城の石垣の石一つ一つまで、細かく彫り込まれている。Looking closely, she saw that every single stone of the castle wall had been carved in fine detail.描かれている川の流れは、護岸工事が行われる前の姿だった。The course of the river it showed was how it had looked before the embankment works.版木の隅には、祖父の字で「川は変わる。紙に残せ」と小さく彫られていた。In a corner of the block, in her grandfather's hand, were carved the small words: "The river will change. Keep it on paper."ただの包み紙だと思っていたものが、町の記憶を運んでいたのだ。What she had thought of as mere wrapping paper had been carrying the town's memories.
結局、由紀は二つの掛け紙を使い分けることにした。In the end, Yuki decided to use the two wrappers side by side.駅の売店では新しい図案を、町なかに一軒だけ残る本店では、昔ながらの墨一色を使う。The station kiosk would use the new design, and the one remaining main shop in the town centre the traditional black ink.客の数だけを見れば、効率のいいやり方とは言えない。Judging by customer numbers alone, it could hardly be called an efficient approach.本店まで足を延ばしてくれた人にだけ渡す、ささやかなおまけのようなものだ。It was a kind of small bonus, only for those who made the trip out to the main shop.
秋になって、一通の手紙が届いた。In the autumn, a letter arrived.小学生らしい字で、こう書かれていた。It was written in what looked like a primary school child's handwriting.「おじいちゃんに、昔の紙のお弁当を買ってきてとたのまれました。"My grandad asked me to buy him a bento in the old paper.駅にはなかったけど、お店の人に教えてもらって、町を歩いて見つけました。It wasn't at the station, but someone at the shop told me where to go, and I walked through the town and found it.お城の近くの川で、鮎をつっている人を見ました。」I saw people fishing for sweetfish in the river near the castle."手紙の最後には、鉛筆で描いた城と川の絵が添えてあった。At the end of the letter was a pencil drawing of the castle and the river.この町ならではの贈り物とは、案外こういうことなのかもしれないと、由紀は思った。Perhaps, Yuki thought, this was what a gift unique to this town really meant.